Key Responsibilities
1. Store VM Execution & Standards
 Ensure all stores in North adhere to brand VM guidelines and maintain high visual
standards.
 Plan and execute monthly and seasonal VM changeovers across retail, MT, and GT
formats.
 Drive consistent implementation of store window concepts, planograms, and fixture
merchandising.
 Monitor inventory, availability, and upkeep of VM props and collaterals.
2. Recent Store Openings (NSOs)
 Take end-to-end ownership of VM execution for all North NSOs.
 Collaborate with Projects for timely fixture availability and with Retail Ops for store
readiness.
 Ensure VM setup is completed as per timelines (D-2 completion) and brand
specifications.
3. Audit Management
 Conduct regular physical and virtual VM audits for all North stores.
 Share actionable feedback with store teams and follow up for timely closure.
 Maintain monthly audit reports, scoring, and adherence to SOPs.
4. Campaign Management
 Drive all promotional, tactical, and thematic campaigns across North.
 Ensure timely installation of creatives, branding,



and in-store communication.
 Coordinate with marketing for launch calendars and ensure zero misses.
5. Cost Control & Vendor Management

 Manage VM budgets for North and ensure cost-effective execution.
 Evaluate, onboard, and manage local VM vendors for fabrication, printing, and repair
works.
 Ensure quality checks, timely deliveries, and negotiation for better cost control.
6. Repair & Maintenance
 Ensure all VM fixtures, signages, and store elements remain operational.
 Track R&M; requests, approve vendor jobs, and ensure SLA-based closures.
7. Cross-Functional Collaboration
 Work closely with Retail Ops for store readiness and daily VM requirements.
 Align with Marketing, Projects, and Supply Chain for execution planning.
 Coordinate with central VM team for guidelines, designs, and innovations.
8. Reporting & Documentation
 Maintain weekly MIS on audits, NSOs, campaign execution, and expen

📌 Regional Visual Merchandiser (Delhi)
🏢 Purplle.com
📍 Delhi