Performance Marketing / Digital Marketing
We are looking for a performance-driven and analytically solid Digital Marketing Executive who has hands-on experience in planning, strategizing, executing, and optimizing digital marketing campaigns across multiple channels. The ideal candidate should be highly data-oriented, comfortable with marketing technology, and actively updated on the latest AI trends and tools transforming performance marketing.
This role requires someone who can independently manage campaigns end-to-end, identify business and consumer trends, derive actionable insights, and work closely with brands/stakeholders to drive measurable growth.
Key Responsibilities
* Strategize, plan, execute, and optimize performance marketing campaigns across channels including:
* Google Ads
* Meta (Facebook & Instagram) Ads
* Other digital channels/platforms as required
* Handle campaign planning & execution on a daily basis and take proactive optimization decisions based on performance trends and business requirements
* Manage and optimize:
* Conversion-driven campaigns




* Video-led campaigns
* Demand Generation campaigns
* Google Performance Max (PMax) campaigns
* Meta campaigns using ABO and CBO structures at scale
* Monitor campaign performance, budgets, ROAS, CAC, CTR, CVR, and other key KPIs regularly
* Analyze campaign and business data to generate actionable, data-driven insights for brands/stakeholders
* Identify market, consumer, and business trends and translate them into campaign opportunities
* Collaborate with internal teams, brands, and stakeholders to align media strategies with business goals
* Leverage AI tools and marketing technologies to improve campaign efficiency, audience targeting, reporting, creative testing, and overall performance
* Stay updated with the latest developments in:
* AI-driven marketing
* Digital advertising platforms
* Automation tools
* Attribution and analytics ecosystems
* Conduct A/B testing and experimentation across crea

📌 Senior Executive (Mumbai)
🏢 Purplle.com
📍 Mumbai