Experience:
5+ years in digital marketing with robust hands-on performance advertising and BFSI business understanding.

Role Overview
We’re seeking a data‑driven digital marketer who can own performance media across Google Ads, Meta Ads, and Programmatic platforms, while also steering brand campaigns that lift awareness and trust. The ideal candidate blends sharp analytical skills with BFSI domain knowledge and optimizing for qualified leads, user funnel, and lifetime value.

Key Responsibilities
- Performance Marketing (Primary)
- Plan, launch, and optimize campaigns across Google Ads (Search, Display, YouTube), Meta Ads (Facebook/Instagram), and Programmatic (DSPs like DV360) to drive CPL/CAC efficiency and ROAS.
- Build full‑funnel strategies: awareness → consideration → conversion → retention (including remarketing and lookalike audiences).
- Lead A/B and multivariate tests for creatives, audiences, bidding, placements, and landing pages to improve CVR and approved lead rate.
- Own budget pacing, forecasting,



and allocation across channels based on incrementality and marginal CAC.
- Implement conversion tracking (GA4, GTM, ad platform pixels, offline conversions), server‑side tagging where applicable, and UTM governance.
- Branding & Integrated Campaigns
- Design and execute brand lift campaigns (YouTube, Programmatic, high‑impact formats) to improve reach, frequency, brand recall, and consideration.
- Collaborate with creative teams/agencies on messaging frameworks aligned to BFSI compliance and product positioning (cards, accounts, loans, investments, insurance).
- Use Brand Lift studies, MMM/MTA inputs, and brand health metrics to inform media mix and creative strategy.

3. Analytics, Insights & CRO
- Build dashboards (Looker Studio/Power BI) for real‑time visibility into CPL, CAC, CVR, ROAS, LTV, approval rate, disbursal rate and cost per - approved account/loan.
- Partner with Product/UX to improve landing pages & app store listings (CRO, ASO) and redu

📌 Deputy Manager (Mumbai)
🏢 HDFC ERGO General Insurance
📍 Mumbai