Company Name: VARITE India Private Limited

About The Client:

Client is a global technology solution and services leader providing business-friendly solutions, that enable future-readiness for clients. We seamlessly bring together digital expertise, strong industry-specific alliances, and deep domain expertise from ITC Group businesses. Our solutions and services are focused on Banking and financial Services, Healthcare, Manufacturing, Consumer Goods, Travel and Hospitality. ITC Infotech is a wholly-owned subsidiary of ITC Ltd, one of India’s most admired companies.
About The Job:
- As the CDP Tech Lead, you will play a pivotal role in shaping and implementing architectural designs for a complete view of our customers within the Customer Data Platform CDP.
- You will be responsible for leading the deployment of the Adobe CDP solution, finalizing roadmap, and hands-on involvement within the platform.
- This role will require collaboration with Clients Markets stakeholders to build capabilities for personalization, segmentation, data synchronization, and privacy management,



enabling seamless integration with the CDP to drive exponential growth.

Essential Job Functions:
- Lead management and administration of the Adobe Real-time CDP and related toolkit.
- Provide architectural leadership and support for the platform as required by business requirements.
- Collaborate on the management and optimization of data pipelines to and from Adobe CDP.
- Source systems will be e.g. Brand websites, D2C, CRM apps, offline campaign datasets etc.
- Provide guidance on segment-building and assist in performing energetic customer-level analysis.
- Form Consumers Golden Records in Adobe CDP solution and enrich the same on an ongoing basis with website user behaviour data etc.
- Apply customer record de-dup and stitching rules etc to have high-quality Consumer Golden Records.
- Diagnose and resolve functional issues efficiently.
- Manage and maintain overall architecture documentation.
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📌 AEP with RT-CDP (Bengaluru)
🏢 VARITE
📍 Bengaluru