Company Name: VARITE India Private Limited
About The Client:
Client is a pioneering Software Engineering and IT consultancy company, transforming and executing at the intersection of Domain and Technology to create digital leaders for our people, clients, partners, and communities.
About The Job:
- We are seeking a highly skilled Lead Adobe Target Developer to drive our personalization and experimentation efforts.
- The ideal candidate will have extensive experience in Adobe Target, JavaScript, and A/B testing methodologies.
- You will work closely with cross-functional teams, including marketing, analytics, and development, to optimize user experiences and maximize conversions.
Essential Job Functions:
- Lead the development, implementation, and optimization of A/B and multivariate tests using Adobe Target.
- Architect and maintain Adobe Target implementations, ensuring best practices for performance, scalability, and security.
- Collaborate with stakeholders to define testing hypotheses, personalization strategies, and success metrics.
- Develop and customize Adobe Target Offers, Audiences, and Experience Targeting (XT) campaigns.
- Implement Adobe Target APIs, profile scripts, and custom JavaScript solutions to enable advanced targeting and tracking.
- Work with data layers and integrate Adobe Target with Adobe Analytics, Adobe Launch, and other MarTech tools.
- Troubleshoot issues related to test execution, data collection, and rendering inconsistencies across different browsers and devices.
- Mentor and guide junior developers, ensuring high-quality code and adherence to best practices.
- Stay updated on the latest Adobe Target features, personalization trends, and industry best practices.
Qualifications:
Required Skills
- 5+ years of experience in front-end development with a robust focus on Adobe Target.
- Expertise in JavaScript, jQuery, HTML, and CSS.
- Hands-on experience with Adobe Launch, Adobe Analytics, and other Adobe Experience Cloud tools.
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📌 Lead Adobe Target Developer (India)
🏢 VARITE
📍 India