Key highlights of the role are listed below (purely indicative and not limiting):
- Support the Lead – X-Sell & Servicing in driving the product delivery, optimization, and governance of in-app cross-sell and digital servicing journeys on the BOBCARD mobile application.
- Own the execution of assigned product features and customer journeys, ensuring seamless customer experiences, timely delivery, regulatory compliance, and achievement of business objectives.
- Gather, analyze and document business requirements through BRDs, FRDs, user stories, process flows, and acceptance criteria; work closely with business stakeholders to ensure clarity and completeness of requirements
- Manage product backlog for Mobile App, prioritize enhancements and defect fixes and support roadmap execution in alignment with business goals and customer needs
- Drive implementation of journeys and digital products such as EMI conversions, credit limit enhancement, balance transfer, add-on cards, insurance products and other revenue-generating opportunities




- Own the development and enhancement of digital servicing features including statement access, card controls, rewards redemption, dispute management, service requests, profile management, and other self-service capabilities
- Coordinate with UX/UI teams to design intuitive, customer-centric journeys that improve conversion rates, reduce drop-offs, and enhance overall app experience
- Work with Martech, Analytics, and Campaign teams to execute personalized customer engagement initiatives through push notifications, in-app banners, deep links, personalized nudges, and lifecycle-based campaigns
- Analyze customer behavior, funnel performance, feature adoption, and customer feedback to identify improvement opportunities and recommend data-driven enhancements.
- Collaborate with Analytics and Data Science teams to implement customer segmentation, propensity models, and targeted engagement strategies within the mobile application
- Support gover

📌 Sr. Manager/Manager – Project Manager: Mobile App (Mumbai)
🏢 BOBCARD
📍 Mumbai