5Key Responsibilities:
- Own the brand and drive overall business performance and P&L.;
- Lead the complete product launch lifecycle — from consumer insights and trendspotting to conceptualization, pricing, packaging, communication, and go-to-market strategy.
- Collaborate cross-functionally with marketing, R&D;, supply chain, and sales teams to ensure successful launches and sustained growth.
- Partner with online and offline channel teams to curate the product portfolio and drive category performance across platforms.

Requirements:
- MBA from a reputed B-school with 5+ years of post-MBA work experience.
- Experience with consumer brands known for innovation, strong NPD (New Product Development) capabilities, and rapid growth.
- Prior experience in beauty, skincare, or related consumer categories preferred.
- Proven track record of leading current product launches and scaling product lines.
- Strong business acumen, analytical skills, and a passion for consumer trends and brand building.

Founded in 2011,



Purplle has emerged as one of India’s premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.
Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses—FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae—offering trend-driven, high-quality beauty essentials.
What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.
In 2022, Purplle ach

📌 Senior Manager (Mumbai)
🏢 Purplle.com
📍 Mumbai