09 Sep
|
Xencia Technology Solutions
|
Delhi
09 Sep
Xencia Technology Solutions
Delhi
Job Title: Marketing Lead – Individual Contributor
Location: [Insert LocationDelhi/Bengaluru] | Department: Marketing
Reporting To: VP – Sales & Marketing
Type: Full-Time | Experience Level: 6–10 years
About Xencia Technology Solutions
Xencia Technology Solutions is a leading IT services and cloud solutions company, specializing in digital transformation, Microsoft Cloud services, managed IT, and cybersecurity. We empower organizations to innovate and scale through world-class technology solutions and strategic partnerships.
Role Overview
We are looking for a hands-on Marketing Lead who will take full ownership of the company’s marketing strategy and execution. This is a strategic and executional role for a robust individual contributor with a 360-degree understanding of digital marketing, branding, content, events, and lead generation.
Key Responsibilities
Marketing Strategy & Planning
- Develop and execute the annual marketing plan aligned with business goals and sales targets.
- Own brand positioning and ensure consistency across all channels.
Digital Marketing
- Manage and optimize SEO, SEM, paid campaigns (LinkedIn, Google Ads), email marketing, and analytics tools.
- Drive traffic and engagement across web and social media platforms.
Content Marketing
- Create compelling content for blogs, case studies, whitepapers, product sheets, landing pages, and sales enablement.
- Coordinate content calendar and oversee content quality and publishing.
Lead Generation & Nurturing
- Design and implement targeted campaigns for lead generation and pipeline development.
- Collaborate with sales to develop account-based marketing (ABM) initiatives.
Website & Marketing Automation
- Maintain and update the company website using CMS platforms (e.g., WordPress).
- Utilize tools like HubSpot or Zoho for lead scoring, email workflows, and reporting.
Events, Webinars, and Partnerships
- Plan and execute virtual and physical events, webinars, and sponsorships.
- Collaborate wi
📌 Marketing Manager (Delhi)
🏢 Xencia Technology Solutions
📍 Delhi