Key highlights of the role are listed below (purely indicative and not limiting):
- Own acquisition strategy: Lead and scale direct customer acquisition journeys on the BOBCARD app, focusing on funnel optimization and early lifecycle monetization.
- Manage acquisition roadmap: Define and execute the roadmap for acquisition features (onboarding, KYC, activation), ensuring seamless UX and compliance.
- Optimize funnel conversion: Improve conversion across acquisition stages (install → register → activate → transact) by reducing drop-offs and enhancing onboarding journeys.
- Drive early monetization: Integrate contextual cross-sell offers (EMI, insurance, limit enhancements, add-on cards) into acquisition journeys to maximize revenue impact.
- Enhance engagement & retention: Implement lifecycle-based campaigns, personalized nudges, and feature adoption strategies to retain newly acquired cohorts.
- Ensure compliance governance: Oversee adherence to RBI guidelines, fraud risk controls, and regulatory standards across acquisition features.
- Collaborate cross-functionally:



Partner with IT, Martech, Analytics, Risk, Ops, and vendors to deliver acquisition features within timelines and budgets.
- Monitor acquisition KPIs: Track and report KPIs including CAC, funnel conversion %, 30/60/90-day retention, MAU growth from current cohorts, and feature adoption.
- Lead agile squads: Manage agile squads focused on acquisition features, conduct sprint reviews, and prioritize backlog for rapid delivery of high-impact initiatives.

Applicants should possess the following attributes:
- Customer acquisition expertise: Strong knowledge of credit card acquisition funnels and lifecycle stages (install → register → activate → transact).
- Funnel conversion optimization: Hands-on experience in reducing drop-offs and improving conversion across acquisition stages.
- Early lifecycle monetization: Deep understanding of in-app cross-sell mechanics (EMI, insurance, limit enhancements, add-on cards)

📌 Sr. Manager/Manager – Acquisition PM: Digital Channels (Mumbai)
🏢 BOBCARD
📍 Mumbai