About The Role

As a Senior Manager — Performance Marketing within our autonomous, geography-focused business unit, you will serve as a primary engine of execution and revenue generation. We do not look for traditional executors; we seek Growth Architects — professionals who view regional business, platform operations and marketing through the lens of data and first-principles thinking.

Operating within a rapid-paced, high-velocity pod, you will collaborate cross-functionally to manage localized funnels, scale performance metrics and optimize platform health to hit aggressive top-line and bottom-line targets.

Purpose of the Role

To deliver robust top-line growth and bottom-line margins through disciplined platform execution, targeted audience engagement, data-driven optimization and tight cross-functional coordination. You will treat your functional domain as a system to be architected, tested and scaled.

Key Responsibilities

First-Principles Growth & Execution
Deconstruct complex performance funnels into measurable variables,



managing full-funnel activation from new user acquisition to repeat engagement.
Plan, execute and scale on-app propositions, digital marketing campaigns and sale event constructs end-to-end with absolute precision.
Optimize live performance daily, utilizing conversion, traffic and margin signals to make real-time programmatic adjustments.
New User Acquisition, App Installs & Product Sales
Own end-to-end acquisition strategy across Google (Search, Shopping, PMax, YouTube, App campaigns), Meta (Advantage+ Shopping, DPA, app install campaigns), Apple Search Ads and programmatic channels.
Drive app install volume and quality — managing CPI, install-to-purchase conversion rates and post-install engagement metrics using Branch and internal measurement for attribution.
Scale new-to-platform customer acquisition while maintaining or improving CAC targets; continuously optimize channel mix based on cost-per-retained-customer, not just cost-per-inst

📌 Senior Manager (Mumbai)
🏢 Purplle.com
📍 Mumbai