Role Overview The Field Sales Officer / Business Development Manager will drive territory growth by expanding the placement and distribution network for Sony Professional products, building and nurturing relationships with System Integrators (SIs), and developing current business opportunities in the corporate, education, retail, hospitality, and commercial AV segments. The role combines solution selling, channel development, and project-based business engagement.

Key Responsibilities
Channel Development & Distribution
• Expand and manage the distribution network for Sony Professional products in the assigned territory.
• Build strong engagement with channel partners, retail partners, and gifting partners.
• Track stock movement, forecast requirements, and ensure timely replenishment.
• Drive product placement across key SI partners and OEM accounts.
System Integrator Engagement
• Identify, onboard, and develop System Integrators aligned with Sony’s professional portfolio.
• Conduct regular SI visits for product positioning, relationship building, and opportunity mining.




• Support SIs with technical specs, solution mapping, quotation support, and demo coordination.
• Ensure Miditas is positioned as the preferred supply partner for Sony Professional solutions.
Business Development & Project Tracking
• Proactively identify project opportunities through architects, consultants, PMCs, and end-users.
• Map AV requirement and link the right Sony product combination to the project.
• Track projects from planning stage till closure and manage the full sales cycle.
• Conduct product demonstrations, presentations, and solution walkthroughs.
Target Achievement & Reporting
• Achieve monthly, quarterly, and annual sales targets.
• Maintain accurate funnel, visit logs, and reporting to management.
• Provide timely updates on competitor movements, pricing trends, and SI business activities.
Internal Coordination
• Work closely with Sony’s regional team for pricing, support programs,

📌 Business Development Manager (Bengaluru)
🏢 MIDITAS INDIA
📍 Bengaluru