Key highlights of the role are listed below (purely indicative and not limiting):
- Support the Lead – X-Sell & Servicing in driving the product delivery, optimization, and governance of the BOBCARD acquisition website and digital card sourcing journeys.
- Own the end-to-end website product lifecycle, ensuring seamless customer experiences, timely delivery of enhancements, regulatory compliance, and achievement of acquisition and conversion objectives.
- Gather, analyze and document business requirements through BRDs, FRDs, user stories, process flows, wireframes, and acceptance criteria; coordinate with business stakeholders to ensure clarity and completeness of requirements.
- Own the website product backlog, prioritize enhancements, defect fixes, and optimization initiatives, and support roadmap execution aligned to business objectives and customer needs.
- Drive implementation of recent customer acquisition journeys including card discovery, eligibility checks, card comparison tools, application forms, lead generation journeys, pre-approved offers,



and partner-led sourcing programs.
- Collaborate with UI/UX teams to design intuitive, mobile-responsive, and conversion-focused customer journeys that improve application completion rates and reduce drop-offs.
- Work closely with Digital Marketing, Martech, SEO, SEM, and Campaign teams to improve website traffic, lead quality, customer engagement, and acquisition performance.
- Analyze website traffic, customer behavior, acquisition funnels, heatmaps, conversion journeys, and campaign performance to identify optimization opportunities and recommend data-driven enhancements.
- Partner with Analytics and Data Science teams to implement customer segmentation, personalization, recommendation engines, A/B testing frameworks, and targeted acquisition strategies
- Monitor website availability, page performance, Core Web Vitals, and user experience metrics to ensure high-quality customer experiences.
- Coordinate UAT, release m

📌 Sr. Manager/Manager – Project Manager: Digital Channels (Mumbai)
🏢 BOBCARD
📍 Mumbai