Designation: Territory Sales Executive
Industry: FMCG / Beverages / HORECA
Product: Mocktail Mixes
Experience: 2-5 Years
Qualification: Graduate / MBA in Sales & Marketing preferred
Salary: ₹30,000 - ₹35,000 per month
Employment Type: Full-Time
Job Overview
Key Responsibilities
- Develop and achieve sales targets for the assigned territory.
- Identify and develop new distributors, dealers and business opportunities.
- Manage relationships with distributors, retailers and HORECA clients.
- Conduct regular market visits to expand product reach and distribution.
- Promote mocktail mixes to cafés, restaurants, hotels, bars and other HORECA outlets.
- Ensure product availability, visibility and proper merchandising.
- Generate leads and convert new customers within the assigned territory.
- Monitor competitor products, pricing, schemes and market activities.
- Maintain strong relationships with key accounts and channel partners.
- Coordinate with distributors for timely order processing and delivery.
- Monitor primary and secondary sales performance.
- Follow up on collections and outstanding payments.
- Prepare regular sales reports and territory performance updates.
- Implement company sales strategies and promotional activities.
Required Skills:
Strong knowledge of FMCG / Beverage / HORECA sales
Experience in mocktail mixes, beverage products or allied categories preferred
Distributor and channel partner management
Strong market development and territory management skills
HORECA client handling and business development
Excellent communication and negotiation skills
Target-oriented approach
Competitor and market analysis
Solid customer relationship management
Willingness to travel within the assigned territory