Job description:
Core Expertise
- Google Ads: Search, Display, Shopping, Performance Max, and Remarketing
- Meta Ads (Facebook & Instagram): Conversion, Lead Generation, Retargeting, and Catalog Campaigns
- LinkedIn Ads: Lead Generation Forms, Sponsored Content, and B2B Audience Targeting
- Amazon Ads: Sponsored Products, Sponsored Brands, Sponsored Display, and ACoS Optimization

Key Responsibilities
- Lead, mentor, and manage the PPC team to ensure the successful execution of paid advertising campaigns.
- Develop and implement full-funnel paid media strategies aligned with business objectives and marketing goals.
- Manage campaign budgets, bidding strategies, account structure, and ongoing optimization to maximize ROI.
- Monitor, analyze, and report campaign performance, providing actionable insights and strategic recommendations.
- Conduct keyword research, audience analysis, and competitor research to identify growth opportunities.
- Ensure accurate implementation and maintenance of conversion tracking using GA4, Google Tag Manager (GTM), Meta Pixel,



and other tracking tools.
- Collaborate with the creative, content, and development teams to deliver high-performing ad creatives and landing page experiences.
- Stay current with platform updates, industry trends, and emerging paid advertising best practices.

Key Skills & Qualifications
- 3-5+ years of hands-on experience in managing performance marketing and PPC campaigns.
- Demonstrated success in managing high-budget, performance-driven campaigns across multiple advertising platforms.
- Strong expertise in conversion tracking, web analytics, attribution models, and campaign optimization.
- Excellent analytical, communication, leadership, and stakeholder management skills.
- Ability to manage multiple projects, collaborate effectively with cross-functional teams, and consistently deliver results within deadlines.

Pay: From ₹30,000.00 per month

Benefits:
- Adaptable schedule

Work Location: In person

📌 PPC Team Lead (Indore)
🏢 DIGITECH INDIA
📍 Indore