The Goal is to rapidly build on Mahindra’s legendary off-road legacy and turn it into the ultimate aspirational lifestyle community. Creativity that can take the raw passion of thousands of Thar, Scorpio, and XUV owners and build a hyper-engaged, high-status "cult" that makes owning a Mahindra vehicle an unmissable ticket to a premium adventure ecosystem.
Key Responsibilities
Cult & Community Building: Key gap currently is right usage of the customer database; we need to nurture high-status consumer sub-cultures by designing tiered membership structures, creating a sense of deep psychological lock-in to the community.
The Platform & Asset-Light Ecosystem:
Have the ability to move Mahindra Adventures from a physical event coordinator into a scalable digital and physical marketplace, understanding of the external partner eco-system and Digital platforms is a must.
Preferred Industries
Education Qualification
MBA in Marketing or related field (preferred).
General Experience
14-18+ years of brand management, experiential marketing, or automotive/lifestyle brand experience.
Solid strategic mindset with hands-on execution capability.
Proven ability to lead cross-functional teams and build scalable experience-led brands.