An Airtel TSM (Territory Sales Manager) in the DTC (Direct-to-Customer / Broadband) business drives local market growth, manages front-line sales teams, and handles network installations. Key duties focus on broadband expansion, lead generation, and channel partner management. [1, 2] Core Responsibilities • Sales & Growth: Drive broadband and service sales targets across assigned towns or zones, managing online and digital leads. • Team Leadership: Supervise, train, and track performance for a team of field sales executives or off-roll agents (typically 1825 members). • Operations & Network: Coordinate with planning and project teams to ensure quick, timely network rollouts and customer installations. • Market Visibility: Execute local marketing initiatives and Below-The-Line (BTL) activities to boost brand presence. [1, 2] Requirements & Skills • Experience: 2 to 6 years in telecom sales, channel management, or direct-to consumer field sales. • Education: Graduate degree required; an MBA or management background is often preferred. • Key Skills: Team handling, analytical mindset, local market knowledge, and basic broadband/network infrastructure understanding. [1, 2, 3]