JOB BAND: C
CONTRACT TYPE: Permanent, Full-time
DEPARTMENT: BBC News
LOCATION: Delhi
Any offer of employment with the BBC will be conditional upon you having the right to work in India.
PURPOSE OF THE ROLE
Assisting the Marketing Manager in the formation of brand and marketing strategy, you will manage the delivery of multi-media campaigns and marketing collateral in line with the marketing plan.
Working with in-house and through creative agencies, this role helps to deliver creatively outstanding and high quality campaigns that are on brand, on budget and on time with consistency of visual look, brand image, identity and communications messages across all media with a particular emphasis on digital.
WHY JOIN THE TEAM
The BBC’s Marketing and Audiences (M&A;) team help to shape content, commissioning strategies and editorial propositions informed by audience insight. We communicate and deliver these to audiences through compelling brand strategies, campaigns and audience engagement
YOUR KEY RESPONSIBILITIES AND IMPACT:
1. Work with Marketing manager on building the annual strategy
2. Execute the annual marketing calendar for the region
3. Execute brand and digital campaigns across Google, YouTube, Meta and above-the-line platforms for the language services
4. Manage and execute organic and paid marketing on partner platforms
5. Liaise with key stakeholders from creative team, digital and media agencies, editorial team, partnerships team.
YOUR SKILLS AND EXPERIENCE
1. Proficient in digital and content marketing
2. Positive communication and presentation skills
3. Experience of working in a media marketing role would be preferred though not mandatory
4. Ability to analyse data and articulate it with actionable insights to key stakeholders
ESSENTIAL CRITERIA:
- Delivering multi-media digital campaigns within broadcasting or an industry with a similar brand facing business i
📌 Marketing Executive (Delhi)
🏢 BBC
📍 Delhi
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