To drive growth, engagement and product excellence for Mutual Funds and Investments on the ABCD App. You will be responsible for the endtoend journey from product discovery to transaction to portfolio tracking ensuring a easy, trusted and rewarding investment experience for 1M+ users.

1. Product & Business Growth

Own Mutual Funds business KPIs AUM, SIP registrations, Transactions, Repeat users

Drive MF discovery and conversion Curated collections, Goalbased investing, NFO launches

Work with Product & Tech to enhance investment journeys Lumpsum, SIP, Switch, STP/SWP, Eligible portfolio import

2. Partnerships & Operations

Liaise with AMC partners, RTA (CAMS/KFintech), BSE Star MF for scheme listing, offers and issue resolution

Ensure compliance with SEBI MF regulations, Risk disclosures, KYD/KYC norms

Coordinate with Operations for order processing, reconciliation, and customer queries

3.



Customer Engagement & Education

Create investment education content Market insights, Fund explainers, Goal planning with Marketing

Drive campaigns for SIP Day, ELSS season, NFOs, and Market corrections

Analyze customer cohorts Why users drop Why they dont transact Drive interventions

4. Data & Insights

Track funnel Discovery > Product Page > Cart > Payment > Allotment

Use Clevertap / Amplitude / Mixpanel for user behavior analysis

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Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

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