Responsibilities

- Plan account / category level volume and market share to achieve budgeted volume and share
- Work closely with Region teams to identify and capitalize specific channel/category opportunities
- Seed and Build NPDs to further grow future categories
- Brand and Channel Activation and Visibility
- Drive integration of Brand and Channel program/plans into region with a certain scale resulting in desired volume/category growth with enhanced impact in the trade
- Support development of channel/category activation programs with tie-up accounts to leverage/maximize A&P; effectiveness - Activation calendar for tie-up accounts
- Liaise with brand team and external agencies for timely implementation of activities
- Achieve fair share of visibility in the trade for focus brands

Commercial Propositions and Budgets

- Develop/Maintain commercial propositions and A&P; budgets
- Ensure volume, share and activation delivery as per agreed contract
- Optimize trade terms
- A&P; budget management per plan & phasing by brand/region

Process Capability

- Institutionalize strong process mindset and capability to establish competitive edge

People Management

- Coach and mentor Regional Trade Heads and KAMs - Industry Best practice,



Channel/Consumer Insights
- Institutionalize robust internal and external business review
- Foster an workplace that develops customer/consumer centric culture demonstrating strong PR values
- Talent Management: clear understanding of talent, their strengths and areas of opportunity, and have development and succession plans in place for the sales organization

Key Performance Indicators

- Volume and Market share
- Drive Brand/Channel activation calendar
- Develop and maintain commercial propositions and trade terms
- Institutionalize processes in the channel
- Drive internal and external capability building programs/initiatives

Leadership and Relationships

- Establish and maintain relationships with industry influencers and key strategic partners
- Coach and mentor Regional Trade Heads On Trade and KAMs - Industry Best practice, Channel/Consumer Insights

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Senior Manager - Zonal Key Accounts (Bengaluru)
🏢 Pernod Ricard
📍 Bengaluru