Job Description: PPC Executive

Location: Mohali
Experience: 3+ Years
Employment Type: Full-time

Key Responsibilities
- Plan, launch, and manage Google Ads campaigns (Search, Display, Performance Max, YouTube)
- Create, manage, and optimize Meta Ads (Facebook & Instagram) campaigns
- Conduct keyword research, audience targeting, and A/B testing
- Monitor and optimize campaigns based on KPIs such as ROAS, CPA, CPL, CTR, and conversions
- Manage ad budgets efficiently to maximize ROI
- Analyze campaign performance and prepare regular performance reports
- Stay updated with platform changes, ad policies, and industry trends
- Collaborate with internal teams for landing pages, creatives, and messaging

Required Skills & Experience
- 3+ years of hands-on experience in PPC / Paid Media:
- Robust expertise in Google Ads & Meta Ads:
- Solid understanding of conversion tracking, pixels,



and tag management
- Experience with tools like Google Analytics, Google Tag Manager, and ad platforms
- Data-driven mindset with strong analytical and optimization skills
- Ability to handle multiple campaigns and deadlines

Preferred Qualifications
- Google Ads or Meta certification (preferred, not mandatory)
- Experience working in a digital marketing agency environment
- Strong communication and reporting skills

Job Types: Full-time, Permanent

Pay: ₹25,581.38 - ₹40,875.22 per month

Application Question(s):
- What's current ctc?
- Are you an immediate joiner?

Experience:
- Google Ads: 3 years (required)
- client handling: 1 year (required)

Work Location: In person

📌 PPC Executive (Sahibzada Ajit Singh Nagar)
🏢 Softtrix Tech Solutions
📍 Sahibzada Ajit Singh Nagar