Job Title: Digital Marketing Manager

Location: Sector 85, Noida (Work from Office only)

Employment Type: Full-time

Job Summary

We are seeking a energetic and creative Digital Marketing Manager to lead our digital presence and drive the successful launch of our fragrance-based cosmetics brand. This role will be responsible for building brand identity, creating buzz pre-launch, executing go-to-market campaigns, and driving online sales and customer engagement across digital platforms.

Key Responsibilities

Brand & Launch Strategy
- Develop and execute a pre-launch, launch, and post-launch digital marketing strategy
- Build brand awareness and positioning for a premium fragrance-based cosmetics line
- Create digital launch campaigns, teaser content, influencer collaborations and countdown strategies
- Ensure consistent brand voice, storytelling, and visual identity across all digital channels

Performance & Growth Marketing
- Plan and manage paid campaigns on Google Ads, Meta (Instagram/Facebook), YouTube and influencer platforms
- Drive traffic, conversions,



and customer acquisition through performance marketing
- Optimize D2C website, landing pages, and conversion funnels
- Monitor ROAS, CPL, CAC, and overall marketing ROI

Social Media & Content Marketing
- Develop and manage social media strategy with a strong focus on visual storytelling, reels, and short-form videos
- Collaborate with creative teams to produce high-quality content for fragrance and beauty consumers
- Manage content calendars, community engagement, and brand collaborations
- Work with influencers, beauty bloggers, and fragrance reviewers

SEO, CRM & Retention
- Implement SEO strategy to build organic visibility
- Analyse customer data and buying behaviour to improve repeat purchases

Analytics & Reporting
- Track and analyse performance using Google Analytics, Meta Ads Manager, and other tools
- Prepare weekly and monthly performance reports with actionable insights
- Continuously test and opti

📌 Digital Marketing (Noida)
🏢 Vedic Cosmeceuticals
📍 Noida