Job Summary:
Key Responsibilities:
- Performance Content_
- Create high-converting ad copies for digital platforms (Google, Meta, etc.)
- Write landing page content optimized for conversions
- Develop funnel content across user journeys
- Collaborate with marketing and performance teams to optimize messaging
- SEO Content_
- Write and optimize blogs, long-form articles, and website pages
- Create pillar pages and program/course pages
- Conduct basic keyword research and follow on-page SEO best practices
- Ensure content aligns with brand tone and SEO guidelines
- Regularly update and optimize existing content
Required Skills & Qualifications
- Proven experience in both performance marketing content and SEO content writing
- Strong command of English (written communication)
- Understanding of digital marketing funnels and conversion-focused writing
- Familiarity with SEO tools and best practices
- Ability to work independently and manage multiple content requirements
- Prior experience in EdTech or legal education domain is a plus
What We Offer
- Opportunity to work with fast-growing EdTech brands
- High ownership and exposure to multiple products
- Collaborative and performance-driven work environment
- Competitive compensation as per industry standards
Job Types: Full-time, Permanent
Pay: Up to ₹40,000.00 per month
Perks:
- Health insurance
- Paid sick time
- Paid time off
- Provident Fund