Job Responsibilities Includes:
Keywords Research:
- Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities.
Competitors Analysis:
- Monitor competitor website keywords, website performance, social media, backlinks and advertising
On Page Optimization:
- Analyzing and fixing meta tags
- Content quality testing and improvement
- Website site speed testing and fixing suggestion
- Robots.txt and XML sitemap creation
- Google Analytics and Search Console setup
- Google tag manager integration
Off Page Optimization:
- Generating high quality links from off page activities such as directory submissions, social bookmarking, articles, blogging, forums, classifieds, business listings etc.
- Posting good quality blogs on the official site to improve traffic and leads.