Job Description About the Company:
NDriffle is a global digital goods marketplace specializing in digital gaming products, including games, gift cards, DLCs and more across 140+ countries. We are a team of gamers with the aim of making gaming accessible and affordable to everyone. Operating across multiple jurisdictions, Driffle facilitates high-volume cross-border transactions and works with global payment service providers to deliver seamless digital commerce experiences.
N n About the Role :
NWe are looking for a Retention Marketing Executive to execute customer engagement campaigns across email, push notifications, in-app messages using MoEngage . You will be responsible for building customer journeys, launching lifecycle campaigns, segmenting audiences, and optimizing campaigns to improve retention, engagement, and repeat purchases. This role is execution-focused and ideal for someone who is hands-on with marketing automation platforms.
N n Key Responsibilities:
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- Build, execute and optimize customer journeys on the retention platforms . N




- Create and schedule campaigns across Push Notifications, Email, In-App. N
- Implement lifecycle campaigns including: Welcome Series, Abandoned Cart, Browse Abandonment, Purchase Confirmation, Win-back Campaigns, Re-engagement Journeys, Price Drop & Back-in-Stock Notifications N
- Create audience segments based on user behavior and attributes. N
- Monitor campaign performance and optimize CTR, Open Rate, Conversion Rate and Revenue. N
- Conduct A/B testing on creatives, messaging, timing, and user segments. N
- Coordinate with the design and content teams to ensure timely campaign execution. N
- Ensure campaigns are QA-tested before launch. N
- Maintain campaign calendars and ensure timely execution. N
- Generate weekly and monthly performance reports with actionable insights. N
- Work closely with Product, CRM, and Analytics teams to improve customer retention. N

n n Required Skills:
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📌 Hiring: Retention Specialist (India)
🏢 Driffle
📍 India