Job Description
Brand Strategy Partner
nExperience: 6+ years
nLocation- Gurugram, Haryana, India.
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nKey Responsibilities
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- Understand and define the core target audience across demographics, psychographics, behaviours, attitudes, and cultural mindsets.n
- Develop consumer and cultural insights to shape brand development, communication, and product/platform ideation.n
- Build brand positioning, architecture, brand platforms, and value propositions.n
- Develop clear and compelling creative briefs, including communication objectives and messaging hierarchy.n
- Work across ATL, Digital, Social, and integrated communication channels, including different markets and regions.n
- Stay closely connected to popular culture, consumer trends, social media, and emerging cultural movements.n
- Identify relevant trends and translate them into meaningful opportunities for brands.n
- Partner with the Account Director to lead client relationships and act as a senior strategic partner.n




- Present and sell strategic recommendations and ideas confidently to clients and internal stakeholders.n
- Lead, mentor, and develop junior strategic planning talent.n

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nSkills & Competencies
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- Excellent verbal and written English communication skills.n
- Strong understanding of qualitative and quantitative research and its application to strategy.n
- Strong understanding of consumer behaviour, culture, and trends.n
- Excellent critical, analytical, creative, and lateral thinking skills.n
- Strong storytelling, presentation, and writing abilities.n
- Digitally savvy with a robust understanding of social media and digital developments.n
- Strong client management and stakeholder communication skills.n
- Ability to work independently as well as collaboratively across teams.n
- Strong leadership and mentoring skills.n

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📌 Brand Strategy Partner (Gurugram)
🏢 Publicis Groupe India
📍 Gurugram