WE’RE HIRING: D2C BRAND CONTENT LEAD — META AD SCRIPTS & COPYWRITING Location: Panchkula | On-site Experience: 2–5 Years | Full-time Joining: Immediate (Negotiable) CRITERIA: D2C / E-commerce experience is mandatory. We’re specifically looking for someone who has hands-on experience writing Meta ad scripts, performance creatives and conversion-focused copy for D2C brands. ABOUT SOCIALCHAAT We’re a house of artists building a house of brands we’re proud of. At SocialChaat, we bring art, brands and business together — creating content that looks beautiful, feels native and actually sells. When agencies settled for 2X ROAS, we aimed for 4X. Now, we’re looking for a Content Lead who knows that great copy isn’t just about sounding good — it’s about making people stop, watch, believe and buy. THIS IS NOT A GENERIC CONTENT WRITING ROLE You’ll be writing for Meta ads , not just social media calendars. You’ll work on hooks, scripts, ad copies, UGC scripts, skits and performance creatives for our D2C brands — with a strong focus on what makes people convert. From product USP → consumer problem → hook → script → creative execution → performance , you’ll be involved in the entire content journey.



WHAT YOU’LL DO • Write high-performing Meta ad scripts and copies for D2C brands • Create scroll-stopping hooks that grab attention in the first few seconds • Write UGC, skit-based, explanatory & product-led ad scripts • Identify product USPs, benefits and consumer pain points and turn them into compelling copy • Develop multiple creative angles for the same product • Write copy for different stages of the customer journey • Work closely with Video Editors, DOPs, Designers, Brand Strategists & Performance Marketers • Study CTR, conversions, ROAS and creative performance to improve your copy • Take scripts from idea → shoot → final ad WHO WE’RE LOOKING FOR 2–5 years of experience in D2C / E-commerce content & copywriting Strong experience writing Meta/Facebook & Instagram ad scripts Excellent copywriting, storytelling & hook-writing skills Experience with UGC, skit-based and performance ad content Robust understanding of D2C consumers, products & buying psychology Ability to turn product USPs into content that sells Someone who understands that a good script isn't just creative — it has to convert No B2B-only profiles No generic content writers No YouTube-only scriptwriters No candidates without D2C / E-commerce experience Apply:

📌 C Brand Content Lead (India)
🏢 SocialChaat
📍 India