nAbout the Role:
nWe are seeking an experienced and dynamic individual to lead our creative team as the Manager – Creative Strategist/Copywriter. This role is pivotal in driving the development of compelling and innovative content across various channels. The ideal candidate will combine strategic thinking with exceptional copywriting skills, leading a team of creative professionals to deliver impactful campaigns that resonate with our target audience.
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nResponsibilities:
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- Collaborate with cross-functional teams to ensure creative solutions meet brand and campaign goals.n
- Research the client's industry and their audience (combining online sources, interviews and studies).n
- Write clear marketing copy/creative content in terms of pitch and post copies, case study content etc to promote the products/services.n
- Assist with business pitches to win new clients or projects.n
- Review and edit copy to ensure accuracy, clarity, and compliance with brand guidelines and campaign objectives.n
- Participate in brainstorming sessions to generate creative concepts, taglines, and slogans that align with the client's marketing objectives.n
- Tailor your writing style to suit different brands, target audiences, and campaign objectives.n
- Work closely with art directors, designers, and other team members to create integrated and impactful advertising campaigns.n
- Review and approve copy and creative materials to ensure they meet brand guidelines, quality standards, and client expectations.n
- Lead and inspire a team of creative strategists, copywriters, and content creators.n
- Foster a collaborative and innovative team culture, encouraging continuous growth and development.n
- Create and maintain a robust team culture and a feeling of belonging among the copywriters.n
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nQualifications:
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- Bachelor’s degree in Advertising, Marketing, Communications, or a related field.n