Role Overview The Area Sales Manager (ASM) is responsible for driving sales execution, distributor management, new product placement, and area-level market development within an assigned geographic territory. The role demands strong market knowledge, team leadership, disciplined market working, and consistent performance reporting to the RSM / Dy. RSM. Key Responsibilities Area Sales Operations & Market Hygiene Conduct regular market visits in the assigned territory to ensure product availability, visibility, and execution quality . Maintain market hygiene standards including display, price discipline, stock freshness, and scheme implementation. Ensure regular service to retailers through distributor manpower. Sales Execution & Target Achievement Drive primary and secondary sales for the allocated area. Monitor daily/weekly performance of Sales Executives/Sales Officers and guide them in achieving targets. Implement monthly sales plans, beat plans, and visibility initiatives. Distributor Management Manage day-to-day distributor operations including inventory, billing, claims, service level, and credit hygiene. Review distributor ROI, manpower productivity, and route adherence. Resolve operational issues and ensure smooth coordination between company and distributor. Market Development & Expansion Conduct market surveys to identify new outlets, gaps, and opportunities in the area. Drive new product placement,



launch execution, and coverage expansion. Recommend and assist in appointing new distributors in uncovered or potential markets. Team Management & Training Lead, coach, and motivate Sales Executives/Sales Officers in the assigned area. Conduct on-the-job training for recent employees and ensure discipline and performance standards. Review field performance, beat adherence, and productivity of frontline manpower. Reporting & Compliance Prepare and submit daily/weekly/monthly reports to the Dy. RSM. Maintain compliance with company policies, market working norms, and reporting standards. Ensure accurate and timely documentation, claim submissions, and market feedback. Key Skills & Competencies Strong Food & FMCG General Trade experience (mandatory) Territory management and market execution Distributor management abilities Strong communication and negotiation skills Team handling and field training capability Analytical mindset and disciplined reporting Deep knowledge of local geography and market dynamics Experience: Minimum 5 to 10 years in Food and FMCG General Trade Industry Preference: FMCG / Snacks / Namkeen / Food industry mandatory Education: MBA preferred Location: Rajkot & Jaipur Salary negotiable up to 11 LPA based on experience and current salary. For More Details, call on or email Your cv on

📌 Area Sales Manager (Gujarat)
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📍 Gujarat