JOB DESCRIPTION
Job Title
Specialist - Content
Date
01-04-2025
Function
Marketing
JD written by
Associate Director
Reporting To
Associate Director
JD Approved by
Executive Director – Marketing Services
Brand
INUNI
Work Location
Hyderabad

About Gus Education India (GEI)
GUS Education India (GEI) is the education arm of Global University Systems, a leading Global Education conglomerate. Established in 2017, GEI boasts a portfolio of over 35 Institutions and collaborates with prestigious universities and institutions worldwide, offering educational services that enhance their operations and impact.

Nature of The Job
The Content Specialist operates within the Marketing Department in Manila supporting the InUni Brand and collaborates closely with various teams, including Brand, Design, and Creative. This role is essential for enhancing the brand’s voice across multiple platforms and ensuring alignment with organizational strategic goals.



The Content Specialist not only produces high-quality content but also coordinates with stakeholders to maintain consistent messaging and brand integrity.

Job Purpose
The primary function of the Content Specialist is to create compelling, impactful content that maximizes the effectiveness of our marketing strategies, particularly for international student recruitment. This role drives engagement and supports financial performance by elevating the brand’s presence through creative content across various channels.

Organizational Structure

Key Accountability
Actions
Creates and composes engaging content
By producing compelling copy for websites, social media, blogs, email campaigns, print collateral, and advertisements. This includes communications related to community management for social media channels such as templated replies, FAQs, animating channels during live events and others.
Ensures copy aligns with visual elements
By working closely with brand and design teams during the content creation process.
Maintains quality and cons

📌 Senior Specialist (Hyderabad)
🏢 GEI
📍 Hyderabad