1. Sales Leadership & Target Achievement

Own and deliver sales targets across the entire zone.
Develop annual and quarterly sales forecasts, aligned with organizational goals.
Drive strategic demand planning and ensure consistent achievement of primary and secondary sales.
2. Business Development & Market Expansion

Identify and convert high-potential markets, retailers, and distributors across region.
Lead initiatives to penetrate untapped geographies and expand market share.
Design and execute large-scale promotional campaigns and secondary schemes to maximize reach.
3. Market Development & Brand Visibility

Ensure robust brand presence and visibility across key retail and distribution points.
Oversee execution of regional marketing activities, including kiosks, roadshows, and retailer engagement programs.
Collaborate with marketing teams to tailor campaigns for regional consumer preferences.
4. Dealer, Distributor & Customer Management

Build and nurture strong relationships with key dealers, distributors, and retail partners.




Provide advanced training and capability-building programs for dealer sales teams.
Resolve escalated complaints with speed and accuracy, ensuring customer satisfaction and loyalty.
5. Market Intelligence & Competitive Strategy

Continuously monitor competitor activities, pricing strategies, and market trends.
Provide actionable insights to leadership for strategic decision-making.
Map market potential and identify emerging opportunities across diverse product categories.
6. Financial Discipline & Receivables Management

Ensure timely collections in line with company credit policies.
Maintain healthy receivables and minimize outstanding risks across the zone.
Drive financial accountability among regional teams.
7. Team Leadership & People Development

Lead, mentor, and motivate a team of Area Sales Managers and Territory Executives.
Set clear performance goals, conduct regular reviews, and foster a culture of excellence.
Identify and groom

📌 Area Sales Manager (Delhi)
🏢 Abrasifs
📍 Delhi