Role Snapshot:

Own and lead end-to-end CRM platform design, customization, integrations, and optimization. Hands-on technical lead with solid team leadership and business alignment.

Job Description

Experience: 8–12 years (2–4 yrs people management)

CTC: Up to ~35 LPA

Key Responsibilities (Crisp):

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Lead CRM implementation, customization & integrations

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Act as technical + functional owner of CRM platform

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Mentor & manage CRM devs / admins / analysts

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Design workflows, automations, dashboards & reports

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Handle data migration, data quality & security models

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Integrate CRM with ERP, Marketing Automation, DWH, etc.

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Drive CRM roadmap aligned to Sales, Marketing & CX

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Lead UAT, deployment & post-go-live support

Skills

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Candidate Profile

Must-Have Skills:

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Strong hands-on experience in Microsoft Dynamics 365 / Salesforce

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CRM configuration, customization & workflow automation

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API integrations, web services & analytics

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SQL, data models, cloud (Azure/AWS)

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Solid understanding of Sales, Marketing & Customer Service processes

Good to Have:

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CRM certifications (Dynamics / Salesforce)

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Omnichannel, Customer 360, AI-driven CRM exposure

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Domains: Sports / Aviation / SaaS

?? Senior ownership | Platform leadership | Digital transformation

📌 CRM Technical Lead (New Delhi)
🏢 Talent Potential Consulting
📍 New Delhi