Company Name: VARITE India Private Limited

About The Client:

Client is a global technology solution and services leader providing business-friendly solutions, that enable future-readiness for clients. We seamlessly bring together digital expertise, solid industry-specific alliances, and deep domain expertise from ITC Group businesses. Our solutions and services are focused on Banking and financial Services, Healthcare, Manufacturing, Consumer Goods, Travel and Hospitality. ITC Infotech is a wholly-owned subsidiary of ITC Ltd, one of India’s most admired companies.

Essential Job Functions:
- Serve as a Subject Matter Expert (SME) in web technologies, with hands-on experience designing and delivering:
- Corporate and consumer-facing websites
- Campaign and landing pages
- Consumer journeys through WhatsApp
- Value exchange platforms such as Coke Studio, Letsboing, and similar digital experiences
- Provide expertise in designing, implementing, and operating enterprise web and digital platforms.
- Work with Adobe Experience Cloud technologies, including:




- Adobe Experience Manager (AEM)
- Adobe Experience Delivery Services (EDS)
- Adobe Dynamic Media
- Adobe Analytics
- Adobe Target
- Leverage knowledge of Adobe platforms to support digital experience, personalization, content management, analytics, and campaign initiatives.
- Develop a strong understanding of the Martech and Adtech ecosystem and its impact on digital marketing strategies.
- Understand enterprise and Martech architecture and provide technical expertise across system design, implementation, integration, and operations.
- Work with direct marketing platforms such as MoEngage and similar customer engagement platforms.
- Integrate and manage walled-garden ecosystems such as Google and Meta.
- Understand marketing technology architecture, customer data flows, campaign management, personalization, and digital analytics.
- Partner closely with Brand Managers, Digital Marketing Managers, Product teams, and

📌 Martech Architect (Bengaluru)
🏢 VARITE
📍 Bengaluru