Job Description About the Role:
NWe are looking for a TikTok Performance Marketing Specialist to drive paid media growth across international markets. This role owns campaign execution end-to-end — from setup and optimization to creative testing and reporting — while working closely with the Content Strategist and creator team to turn high-performing content into scalable paid results.
N n Key Responsibilities
N TikTok Paid Media Management
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- Plan, launch and optimize TikTok advertising campaigns across international markets. N
- Manage campaign setup, targeting, budgets, bidding, optimization and reporting. N
- Monitor campaigns dailyand identify opportunities to improve performance. N
- Manage full-funnel campaigns across awareness, consideration and conversion. N
- Execute TikTok Shop strategies to drive revenue growth. N

n Performance Optimization
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- Track key performance metrics across campaigns and markets. N
- Conduct regular campaign and audience analysis. N
- Optimize campaigns based on performance data and business objectives. N





n Creative Testing
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- Build and maintain a structured TikTok creative testing framework. N
- Identify winning creative patterns and scale them. N
- Partner with the Content Strategist and creators to develop performance-led content. N

n Creator &UGC; Performance
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- Identify high-performing creator content suitable for paid advertising. N
- Work with the creator team to generate TikTok-native UGC. N
- Analyse creator-level performance and surface learnings. N
- Identify which creators, formats and narratives drive conversions. N

n Analytics& Reporting
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- Create weekly andmonthly TikTok performance reports. N
- Identify trends and keyperformance drivers. N
- Deliver actionable insights, not just numbers. N
- Track performance against market- and campaign-level targets. N

n Landing Page & Funnel Optimization
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- Partner with e-commerce and D2C teams to

📌 Hiring: Executive Performance Mktg (India)
🏢 Fast&Up India
📍 India