Key highlights of the role are listed below (purely indicative and not limiting):

-
- Lead partner acquisition strategy: Own and scale customer acquisition through third-party partnerships (fintechs, marketplaces, NBFCs, aggregators), ensuring seamless onboarding and compliance.
- Manage partner integration roadmap: Define and oversee the roadmap for partner API/SDK integrations, ensuring timely delivery and smooth partner experience.
- Optimize partner funnels: Design and refine acquisition journeys across partner-driven funnels (lead → KYC → approval → activation), reducing drop-offs and improving conversion.
- Enable partner monetization: Drive early lifecycle monetization for partner-acquired users via contextual cross-sell offers (EMI, insurance, add-on cards).
- Govern partner compliance: Ensure all partner channels adhere to RBI guidelines, fraud risk controls, and data privacy standards.
- Collaborate cross-functionally: Work with IT, Risk, Ops, Analytics, and external vendors to deliver integrations within defined timelines and quality standards.
- Monitor partner KPIs:



Track acquisition KPIs (partner CAC, funnel conversion %, onboarding TAT, retention of partner cohorts) and produce executive dashboards.
- Drive retention on partner platform: Implement personalized onboarding, nudges, and feature adoption campaigns to sustain engagement of partner-acquired cohorts.
- Oversee agile squads: Lead agile squads focused on partner integrations, conduct sprint reviews, and manage backlog prioritization for high-impact delivery.

Applicants should possess the following attributes:
- Partnership management: Solid expertise in managing fintech, NBFC, and marketplace partnerships for customer acquisition.
- Integration knowledge: Hands-on experience with API banking, SDK integrations, and partner onboarding processes.
- Funnel optimization: Ability to design and refine partner-driven acquisition funnels (lead → KYC → approval → activation).
- Compliance governance:

📌 Sr. Manager/Manager –Third-Party Acquisition PM: Digital Channels (Mumbai)
🏢 BOBCARD
📍 Mumbai