Role: Generative AI Artist
Location: Mumbai (full time, non-remote)
Team: Lucid @ Purplle
We're hiring Generative AI Artists to join Lucid @ Purplle full-time.
Your job is to make world class images and videos for our brands using current generative AI tools, with the taste, judgement and craft of an artist behind every frame, not the default output
of a model. No AI Slop tolerated here.
You'll work across a portfolio of brands alongside writers, directors, designers and producers
on the Lucid creative team, and own the visual output end-to-end on the projects you take on.
If you enjoy translating a brief into a look, sweating frames and finishing work properly, you'll enjoy this role.

What you'll own
The visual output of campaigns, social, brand films and pitch material
A consistent look and feel for the brands you're assigned to, in partnership with the brand
and creative leads
A library of references, prompts and visual systems that the team can build on
The quality bar for AI-generated work that goes out under our brands

What you'll do day to day




Take a brief and translate it into visual direction, references, look, style, mood
Generate, iterate and finish image and video assets using current generative AI tools
Design key hero frames or sequences yourself
Build and maintain prompt libraries and brand style references for each brand
Stay on top of new models and tools as they ship, test them, share what's useful and finally bring it into our workflows
Collaborate with writers, directors, designers and producers across Lucid
Help maintain a shared archive of work, references and working files that the team can trust

Who you'll work with
Brand and project leads for each cluster of work
Writers, directors, designers and producers
Other artists on the team
External collaborators where relevant
You'll be a good fit if
You think like an artist first and a tool operator second
You can articulate why a frame works and why another one doesn't
You're as interested in f

📌 Generative AI Artist (Mumbai)
🏢 Purplle.com
📍 Mumbai