Job Description
Position Description
Position Title
KAM-Ecommerce
Function
Sales
Stakeholders
Internal:
- Contemporary Trade Operations Head
- ASMs/ASEs -Modern Trade
- Brand Team
- Customer marketing manager
- Commercial
External: -
- Category Heads / Managers of Retail Chains
Location
Bangalore
Job purpose
Responsible for managing online sales and presence of Britannia, build a strong brand image that attracts consumers .To Explore, Identify , Enroll and Manage modern trade thereby building a strong profitable volume and value base with top end relationship matrix and account handling norms.
Key Job Responsibilities
Key Responsibilities:
Relationship with the Account and Joint business planning
-Engagement and business partnership with key ecommerce players on various platforms
- A business review with the accounts and also develop business plans for the year, including revenue planning, calendar planning, focusing on value growth areas for the Britannia business




- Developing & negotiating TOTs which drive profitability and presence for the range of brands to be executed
- National chains across regions to be tapped and TOT's to be signed and executed
- Renew contracts annually with growth in business and market share
- Ensure presence of higher gross margin brands in the mix while finalizing the TOTs
Drive Brand Activations
- Driving various brand activations, combos, visibility elements, cross promos with other range etc.
- Developing visibility elements for the channel by understanding customer needs and space or Terms of trade
- Work along with the retailers to find and build newer properties (e.g. Shubh Aarambh) each year
Ensure regional alignment with Operation Managers regarding the Terms of Trade and execution
In-store execution incl. purchase order mgmt., order fulfilment, collection, a/c reconciliations, promo executions
Develop a price pack strategy with special packs for chains
Assess potential for special packs and work on the development of the same with t

📌 Key Accounts Manager (Bengaluru)
🏢 Britannia Industries
📍 Bengaluru