Job DescriptionDrive revenue from the B2C/B2B ecosystem of Channel Partners nationwide. Continuously work on the digital transformation journey, improve existing products, or build new products for partners. Introduce new models of channel development & engagement. Overall responsible for channel-wise sales revenue, partner ROI, service to partners & NPS.
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n Channel Development
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- Introduce new digital technologies to scale the partner channel ecosystem & Operationsn
- Digitally transform the current processes and ways of working like partner portal, digital onboarding, corporate portal etc.n
- Develop current channel management models like Master Franchise, Rural franchise, Key Accounts etc.n
- Define and implement channel segmentation, value proposition & acquisition strategyn
- Conduct in-depth research to identify new market opportunities and consumer preferences to run a geo-based expansion strategy for the franchise channeln

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n Partner Management & Engagement:
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- Responsible for key channel metrics for partner management like revenue, ROI,



partner SLA management, compliance, partner training & channel NPSn
- Defining & driving engagement programs for B2B & B2C channel partners to improve operational efficiencyn
- Closely work with Sales Heads on the GTM and Channel Activation Strategy and roll out channel-wise activation programs to drive salesn
- Run Special Key Account Management programs for top clientsn
- Define and monitor Key partner performance KPIs like NPS, store operations, brand guidelines, compliance, complaints, etc.n
- Driving productivity of channels (B2C & B2B) via different business propositions & programsn

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n Partner Development
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- Onboard new partners and responsible for creating and implementing post-onboarding partner success journeyn
- Use digital properties given to franchise for enabling DIY marketing tools like partner portal, AI/ML recommendation engine usage, OBD, GMB, SNSn
- Staging the chann

📌 GM - Channel Marketing (Haryana)
🏢 Dr Lal Pathlabs
📍 Haryana