Business Growth &

- Revenue Management

- Drive zonal sales and revenue targets in line with annual business objectives.

- Develop and execute regional sales strategies to maximize market penetration and customer acquisition.

- Manage sales forecasting, budgeting, business planning, and demand generation activities.

- Identify growth opportunities and formulate expansion plans across assigned states.

Distribution &
- Channel Management

- Build, strengthen, and manage an effective distribution network across the zone.

- Enhance channel productivity through structured engagement and performance management.

- Drive distributor appointment, onboarding, capability building, and retention initiatives.

- Ensure effective territory coverage and market reach through optimized channel architecture.

Primary, Secondary &
- Tertiary Sales Management

- Monitor and drive primary sales from the company to distributors.

- Ensure achievement of secondary sales targets through distributors to dealers/retailers.

- Track tertiary demand generation and consumption trends at farmer/customer levels.

- Develop action plans to improve inventory movement and channel efficiency.

Sales Operations &
- Market Development

- Lead market mapping, prospect identification, and territory development initiatives.

- Ensure effective implementation of sales processes, schemes, promotions,



and trade programs.

- Drive execution excellence and monitor key sales KPIs across markets.

- Conduct regular business reviews and performance assessments.

Team Leadership &
- Capability Building

- Lead, mentor, and develop Regional Managers, Area Managers, and sales teams.

- Create a performance-driven culture focused on accountability and results.

- Drive talent development, succession planning, coaching, and capability enhancement.

- Ensure alignment of zonal teams with organizational objectives.

Customer &
- Stakeholder Management

- Build strong relationships with key distributors, dealers, institutional customers, and channel partners.

- Represent the organization at industry events, customer meetings, and trade forums.

- Resolve critical customer and channel issues promptly and effectively.

Market Intelligence

- Monitor competitor activities, pricing trends, market developments, and customer insights.

- Recommend strategic interventions to improve market share and competitive positioning.

- Provide regular business intelligence and market feedback to leadership.

Compliance &
- Governance

- Ensure adherence to company policies, sales processes, and compliance requirements.

- Maintain high standards of commercial governance and business ethics.

📌 Zonal Business Head - Channel Sales - Agri (Kolkata)
🏢 Aliaxis
📍 Kolkata