Sales Representative (General Trade)

Department: Sales – General Trade

Position: Sales Representative

Industry: FMCG

Experience: 1–3 Years

Qualification: Diploma / Graduate – Mandatory

Perks: PF, ESI, Bonus & Gratuity

Job Summary

We are looking for an energetic and target-oriented Sales Representative with 1–3 years of experience in FMCG General Trade Sales. The candidate will be responsible for achieving sales targets, managing distributors and retailers, expanding the outlet base, and ensuring product availability and visibility across the assigned territory.

Key Responsibilities

Sales Execution

- Achieve daily and monthly secondary sales targets in terms of value and volume.
- Visit a minimum of 40 outlets per day and ensure productive calls/orders.
- Ensure proper product visibility, stock availability and shelf space at assigned outlets.
- Expand the outlet base by onboarding new retail outlets in the assigned area.

Distributor & Retailer Management
- Manage assigned distributors and ensure timely fulfillment of secondary orders.
- Coordinate with distributors for stock availability and timely delivery to retailers.
- Maintain strong relationships with distributors and retailers.

Commercial Responsibilities




- Follow company commercial policies and procedures.
- Monitor outstanding payments and follow up as required.

Reporting & Data Management
- Maintain daily DCR (Daily Call Report) and order data.
- Prepare and follow MJP / Beat Plans.
- Update sales activities through the designated mobile application / DMS.

Market Intelligence
- Monitor competitor activities, including:

- Pricing

- Promotions

- New product launches

- Market activities

Marketing & Promotion
- Communicate company schemes and new product launches to retailers.
- Support promotional activities in the assigned territory.

Required Skills
- Good communication and negotiation skills.
- Strong knowledge of the assigned territory/market.
- Good relationship with retailers and distributors.
- Target-oriented with a proven sales track record.
- Knowledge of DMS / Sales Apps.
- Ability to work in a field-sales environment and manage daily targets.
- Good time management and coordination skills.

Preferred Profile Candidates from FMCG General Trade / Distributor Sales / Retail Sales / Field Sales backgrounds with 1–3 years of relevant experience will be preferred.

📌 Walk-in || Sales Representative-FMCG (Chennai)
🏢 CIEL HR
📍 Chennai