Role & responsibilities

Assistant Manager of Digital Marketing tailored to managing a full-stack team (developers, content writers, SEO, and social media executives) to drive brand growth.

The Assistant Manager of Digital Marketing will spearhead the execution of our overall digital strategy. This role requires a blend of technical understanding, creative direction, and leadership. You will manage a cross-functional team to optimize our online presence, build brand equity, and drive measurable growth.Core Roles & ResponsibilitiesTeam Leadership & Management

- Cross-functional oversight: Manage daily workflows for developers, content writers, SEO specialists, and social media executives.
- Collaboration: Bridge the gap between technical developers and creative content teams to ensure seamless campaign execution.
- Performance tracking: Set explicit KPIs for each team member and conduct regular performance reviews.

Strategy & Brand Growth

- Campaign execution: Develop and execute end-to-end digital marketing campaigns across paid, owned, and earned media.
- Brand alignment: Ensure all digital assets, copy, and visuals align with the overarching brand voice and guidelines.
- Market research: Monitor industry trends, competitor activities, and emerging technologies to keep the brand ahead of the curve.

Technical & Web Operations (Managing Developers)

- Website optimization: Oversee website updates, landing page creation, and UI/UX improvements to maximize conversion rates (CRO).
- Technical troubleshooting: Coordinate with developers to fix bugs,



improve site speed, and maintain website security.

Content & Search Engine Optimization (Managing Writers & SEO)

- Content strategy: Guide the content team in creating high-quality, engaging blog posts, website copy, and lead-generation assets.
- SEO oversight: Collaborate with the SEO executive to implement on-page, off-page, and technical SEO strategies to boost organic traffic.
- Keyword integration: Ensure writers produce content that is optimized for search engines without sacrificing quality.

Social Media & Paid Media (Managing Social Executives)

- Social strategy: Oversee the social media calendar, engagement strategies, and community management across all platforms.
- Paid campaigns: Assist in managing budgets and strategies for paid channels (Google Ads, Meta Ads, LinkedIn Ads, etc.).

Analytics & Reporting

- Data analysis: Monitor and report on website traffic, campaign performance, ROI, and audience insights using tools like Google Analytics.
- Actionable insights: Translate data into actionable optimization strategies for the team.

Key Requirements & Qualifications

- Experience: 4-6 years of experience in digital marketing, with at least 12 years in a team-lead or managerial role.
- Technical Familiarity: Basic understanding of HTML/CSS, WordPress (or relevant CMS), and web development workflows.
- Tool Proficiency: Deep knowledge of SEO tools (Ahrefs, SEMrush), analytics (Google Analytics 4), and project management software (Asana, Jira, or Trello).

📌 Walk-in || Assistant Manager of Digital Marketing (Gurugram)
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