1. Strategy Development
Build and implement a comprehensive performance marketing strategy across paid social, search, display, SEO, email, and affiliate channels.

2. Campaign Management &

- Optimization

Lead execution and optimization of multi-channel campaigns with a robust focus on experimentation, A/B testing, and continuous improvement.

- Budget &

- Resource Management

Own the marketing budget, ensuring effective allocation across channels and initiatives.

- Data &

- Analytics

Leverage analytics platforms and data insights to evaluate performance, forecast demand, and identify growth opportunities.

- Cross-Functional Collaboration

Work closely with Product, Sales, Growth, and Data teams to ensure unified strategies across the customer journey.

- Team Leadership &

- Development

Build, lead,



and mentor a high-performing performance marketing team.

- Market &

- Competitive Analysis

Stay ahead of industry trends, competitor strategies, emerging ad-tech, mar-tech tools, and digital innovations.

Key Performance Indicators (KPIs)

- Success in this role will be measured through:

- Customer Acquisition Cost (CAC)
- Customer Lifetime Value (LTV) and LTV:CAC ratio

- Funnel and channel-specific conversion rates

- Return on Advertising Spend (ROAS) &
- Return on Marketing Investment (ROMI)

- MAU/DAU and engagement metrics
- Customer churn and retention rates

- MRR (Monthly Recurring Revenue) or AOV (Average Order Value)

📌 Vice President - Marketing ( Performance ) (Kolkata)
🏢 Bay Steeds
📍 Kolkata