1. Channel &

- Scheme Management (35%)

- Primary &
- Secondary Schemes:

Design and execute region-specific trade schemes to drive target achievements. Analyze ROI on volume-linked discounts and seasonal channel incentives. Should have a transparent view of the cross-channel price parity.

- Tertiary Support: Drive consumer sell-out by crafting tactical offers (bundles, finance schemes, etc) where need be and maintain high visibility standards at the POS , Supports MT and Ecommerce channel as well in terms of driving sell out

2. Activation &

- Visibility (The Experience)(30%)

- POSM Strategy: Manage the end-to-end lifecycle of Point of Sale Materialsdeployment and monitoring and response of the POSM and product dummies in co-ordination with the brand X the product teamX regions. Should drive festive/special occasion visibilities as well.

- Activation Excellence: Plan and execute high-impact store-level activations, product demos, corporate activation and roadshows to build brand salience.

- Trade Shows &
- Exhibitions:

Lead the company’s presence at industry trade fairs and regional dealer meets, ensuring best-in-class booth design and lead management in co-ordination with the brand team.



Manage internal events like Symphony in co-ordination with HR.

- Promoter Management: Oversee a team of shop promoters; implement performance-linked KPIs, training modules, and incentive programs to improve conversion rates.

3.

Dealer

Engagement &

- Stickiness (The Loyalty)(25%)

- Strategic Tie ups: Works on monthly/quarterly/annual schemes to conceptualize and execute high-value annual rewards like Foreign Dealer Trips (MICE events) rewarding top-performing partners and drive long-term brand loyalty,

- Partner Advocacy: Act as the voice of the trade; gather competitive intelligence on pricing and channel sentiment to feed back into the product/marketing team.

- Constant engagement – Designs and executes regular communication with the dealers through newsletters and updates

4. Analytics and Reporting(10%)

- Promotion ROI analysis, Sell-in vs sell-out tracking, Market share tracking and reporting, Retail performance dashboards

- Competition Tracking : Product launches, Schemes, Visibility materials, display share

📌 Trade Marketing Manager (Pune)
🏢 Ace Recruitment Placement Consultants
📍 Pune