Job Summary: The primary objective is to lead and motivate the sales team to promote educational books in the allocated territory by achieving the given annual sales target and coordinating at various levels across the company, schools, distributors & retailers.
Results
1. Company Growth in Volume, Market Share & Profit
2. Create demand through Promotions
3. Achieve Sales & Collection targets
4. Increase in Company Market Share
5. Supplementary efforts by the distributors
6. Wider Distribution Network
7. Proper Product Visibility of all Products
8. Knowledge of competitors activity & plan counter action
9. Sizable sale from institutions
10. Harmonious team effort to achieve goal
Responsibilities
1. To cater to the demand - To lead a team effectively with budgets
2. To create demand - To plan and execute promotions to create demand
3. Lead sales team - Demonstrate Leadership skills and Instinct for spot decision direct, motivate & control sales team to achieve desired result in a certain time frame.
4.
Achieve sales growth - To ensure maximum availability of the products/ brands at all outlets and thereby increase width of distribution along with the depth of distribution
5. Motivate distributors - Take maximum display space, sign board so that the logo/ products are prominent
6. Width of distribution - Identify Conventional and Non-conventional Outlets and start dealing after convincing them
7. Visibility - Take maximum display space, sign board so that the logo/ products are prominent
8. Market Intelligence - Keep eyes and ears open while in the field and be alert to catch the required information on competitor's Current products, Price revisions, Promotions, Schemes, Service Problems, Personal Conflicts
9. Institutional Sales - Explore & Follow up business opportunities in this lucrative market segment
10. Man-Management - Resolve Inter Personal conflicts to ensure that efforts are utilized to build team spirit
Experience (Industry type & Duration): 3-6 years, Minimum 2years of experience in the similar capacity. Industry from Education; Marketing; Institutional Sales.