Key Responsibilities:
- Plan, build, and execute performance marketing campaigns across Facebook, Instagram, and Meta Audience Network.
- Monitor and analyze campaign performance to ensure KPIs are met (ROAS, CTR, CPA, CPL, etc.).
- Conduct A/B testing on creatives, copy, targeting, and placements to optimize performance.
- Develop and refine custom and lookalike audiences to increase campaign efficiency.
- Set up and manage pixel tracking, events, and conversion APIs.
- Collaborate with creative and content teams to develop high-converting ad creatives and copy.
- Provide detailed performance reports, insights, and optimization recommendations.
- Stay updated with Meta's advertising policies, updates, and best practices.