Key Responsibilities● Write high-conversion Hindi copy across formats: print, outdoor, digital, and CRM (Whats App, SMS, etc.)● Craft sharp headlines, hooks, and CTAs that grab attention in seconds● Translate campaign ideas into culturally relevant Hindi—not literal translations● Adapt tone seamlessly: witty, emotional, direct, or salesy—depending on the brief● Collaborate with designers and marketers to ship campaigns fast● Continuously iterate based on performance data and feedback● Maintain a strong, consistent Hindi brand voice across touchpoints● Bring ideas to the table—not just execution Requirements● You think in Hindi and write naturally across formats (pure Hindi + Hinglish)● Proven experience writing across formats—newspaper ads, billboards, digital and short-form● Ability to interpret data and performance metrics to inform copy decisions● Strong instinct for what works in mass + digital communication● Ability to simplify, punch up, and make copy memorable● Comfortable working in a fast-paced,
high-ownership startup environment● Obsessive about clarity, brevity, and impact Good to Have● Experience in a high-growth startup● Understanding of performance marketing and conversion-driven copy● Exposure to Whats App or vernacular-first communication What We Offer● Opportunity to shape consumer narratives in one of India’s fastest-growing sectors.● A mission-driven setting combining creativity with measurable business impact.● Exposure to cutting-edge digital marketing and lead generation strategies.● Collaborative, growth-focused culture with room for innovation. About Solar Square Solar Square is India's most trusted and fastest growing residential solar company. We bring trust, transparency, financing and best-in-class after sales service to everyhome owner looking to go solar. Our aim is to become India's #1 rooftop solar brandand empower 100k homes to go solar. Location: Bangalore Experience Required: 4-6 Years