09 Sep
|
Weavings Manpower Solutions
|
Bengaluru
09 Sep
Weavings Manpower Solutions
Bengaluru
- Team Lead – Marketplace Performance Marketing
- Location: Bengaluru / Mumbai
- Experience: 3–8 Years
- Industry: D2C / E-commerce / Fashion & Lifestyle
- Function: Performance Marketing / Marketplace Marketing
- Employment Type: Full-Time
- About the Company
- We are hiring for one of India’s leading and fast-growing homegrown bag and lifestyle brands, known for its stylish, functional, and contemporary products.
- The brand has built a solid D2C and marketplace presence, serving 4,00,000+ customers across India. It has a significant presence across major marketplaces and quick-commerce platforms and operates in a fast-paced, high-growth consumer environment.
- Company name will be disclosed during the recruitment process.
- Role Overview
- We are looking for a Team Lead – Marketplace Performance Marketing to own and scale performance across Amazon, Flipkart, Myntra and quick-commerce platforms such as Blinkit, Zepto and Swiggy Instamart.
- This is a marketplace-first role with responsibility for revenue growth, ROAS, TACoS, visibility, campaign performance, budget allocation and marketplace analytics.
- Key Responsibilities
- Own performance marketing strategy across Amazon, Flipkart, Myntra, Blinkit, Zepto and Swiggy Instamart.
- Drive key metrics including GMV, ROAS, TACoS, ACoS, CAC, organic ranking and revenue contribution.
- Manage Amazon Sponsored Products, Sponsored Brands, Sponsored Display and DSP campaigns.
- Manage Flipkart PLA, Smart ROI and Brand campaigns.
- Drive performance across Myntra Ads, Brand Studio, M-Live and style feeds.
- Build and manage advertising strategies for Blinkit Ads, Zepto Ads and Swiggy Instamart.
- Own campaign structure, bidding strategy, audience segmentation and creative testing.
- Identify growth opportunities around major marketplace events such as Big Billion Days, EORS and other seasonal campaigns.
- Manage and allocate marketplace marketing budgets while protecting ROAS and profitability.
- Build cross-platform dashboards covering GMV, ROAS/TACoS, return rate, organic rank and inventory cover.
- Use Amazon Brand Analytics, Flipkart Search Insights and Myntra analytics for performance optimisation.
- Conduct A/B testing across creatives, titles, promotional pricing and campaign strategies.
- Lead and mentor the marketplace performance marketing team.
- Collaborate with catalogue, creative, supply chain and analytics teams.
- Present marketplace performance, insights and growth strategies to senior leadership.
- Candidate Requirements
- 3–8+ years of experience in Performance/Digital Marketing with strong marketplace exposure.
- Hands-on expertise in Amazon Ads – SP, SB, SD, DSP.
- Strong experience with Flipkart Ads – PLA, Smart ROI and Myntra Ads.
- Strong understanding of TACoS, ACoS, ROAS, GMV, CAC, organic ranking and marketplace profitability.
- Experience with Blinkit Ads Manager / Zepto Ads / quick-commerce advertising will be a strong advantage.
- Strong analytical skills and experience working with marketplace dashboards and performance reports.
- Prior experience managing/mentoring a team.
- Excellent stakeholder management and communication skills.
- Preferred Background
- Candidates from D2C, bags & accessories, fashion, lifestyle, footwear, beauty, consumer products or other high-growth e-commerce brands will be preferred.
- Experience scaling a consumer brand through Amazon, Flipkart, Myntra and quick commerce would be highly relevant.
📌 Team Lead Marketplace Performance Marketing (Bengaluru)
🏢 Weavings Manpower Solutions
📍 Bengaluru