Strategic Marketing & Communications Specialist US Market | Immediate Joiner

Location: Hyderabad, India

Work Shift: US Shift / US Business Hours (Work from Home)

Employment Type: Full-time

Experience: 5 - 10 years preferred

Market: United States

Function: Marketing, Communications & Business Development

About the Role

We are looking for a highly articulate, proactive and commercially oriented Strategic Marketing & Communications professional to support our growing business in the US market.

The role will be based in India and will work closely with our US-based leadership, clients, partners and prospects during US business hours. The ideal candidate should be confident in communicating with senior US stakeholders, creating high-quality business and marketing content, supporting business development initiatives, and representing the company's brand professionally.

This is a hands-on role requiring strong communication skills, business maturity, strategic thinking and the ability to work independently with limited supervision.

Key Responsibilities

1. Strategic Communications

- Develop and execute communication strategies aligned with business and growth objectives.
- Draft and manage qualified communications with US clients, prospects, partners and other stakeholders.
- Prepare executive-level emails, presentations, proposals, company profiles and other business communications.
- Support leadership communication and external positioning in the US market.
- Ensure consistency in corporate messaging, tone of voice and brand positioning.

2. Content & Digital Marketing

- Develop high-quality content for websites, LinkedIn and other digital channels.
- Create business-focused articles, thought-leadership content, newsletters, case studies and marketing collateral.
- Manage and coordinate social media content and campaigns.




- Work with internal teams to translate product capabilities and technical concepts into clear, compelling business messaging.
- Support digital campaigns aimed at US customers and prospects.
- Monitor content performance and recommend improvements.

3. Brand & Reputation Management

- Help build and strengthen the company's brand presence in the US market.
- Maintain consistent brand messaging across digital and business communication channels.
- Support corporate reputation and external communications initiatives.
- Monitor market perception, industry trends and competitor positioning.
- Assist in developing responses and communication strategies for sensitive business or reputational situations.

4. Business Development Support

- Work closely with the US leadership/business development team to identify and develop new opportunities.
- Research prospective customers, partners, universities, employers and other organizations in the US.
- Prepare prospect-specific presentations, company profiles, proposals and outreach material.
- Support lead generation and outbound communication initiatives.
- Maintain communication with prospects and business partners and coordinate follow-ups.
- Assist in preparing for client meetings, product demonstrations and business presentations.
- Track opportunities and support the sales pipeline through effective communication and follow-up.

5. Stakeholder & Client Engagement





- Act as a professional communication point of contact for US-based clients and partners.
- Build and maintain strong relationships with external stakeholders.
- Participate in virtual meetings with US customers, prospects and partners.
- Understand stakeholder requirements and coordinate internally to ensure timely responses.
- Follow up on action items and ensure effective communication between US stakeholders and India-based teams.

6. Market Research & Business Intelligence

- Conduct research on US market trends, competitors, customers and emerging opportunities.
- Identify potential business partnerships and market opportunities.
- Track developments in EdTech, Credential Management, Digital Credentials, Background Verification, Blockchain and related technology sectors.
- Prepare market intelligence and competitor analysis for management.

7. Corporate & Marketing Collateral

Develop and maintain

- Company presentations
- Product presentations
- Sales decks
- Proposals and RFP responses
- Case studies
- Brochures and one-pagers
- Website content
- LinkedIn/social media content
- Client communication templates
- Press and communication material

Preferred Qualifications

- Bachelor's or Master's degree in any discipline.
- 510 years of relevant experience in marketing, communications, business development or corporate communications.
- Experience working with US clients or international stakeholders is highly preferred.
- Experience working in a US-facing role or supporting US business operations will be an advantage.

Work Schedule The successful candidate must be comfortable working in US business hours / US shift and interacting with US-based stakeholders on a daily basis. The role requires flexibility to attend virtual meetings with US clients, prospects and partners as required.

📌 Strategic Marketing & Communications Specialist (Hyderabad)
🏢 Vivenns Global Priavate
📍 Hyderabad