Role Summary: Own end-to-end lead generation across paid channels and ensure consistent monthly targets are achieved across Chennai, Hyderabad, Bangalore, and future markets like Dubai. Key Responsibilities: Campaign Execution & Optimization Plan, launch and optimize campaigns on: ○ Meta Ads (Facebook & Instagram) ○ Google Ads (Search, Display, You Tube) ○ Ads (for B2 B / premium leads)Continuously monitor CPL, CAC, ROAS and improve performance Lead Generation & Funnel Management Ensure daily lead flow meets targets per location Improve lead quality (not just quantity)Optimize landing pages and ad creatives for conversions Multi-Location Campaign Handling Run city-wise campaigns (Chennai, Hyderabad, Bangalore, Dubai)Customize messaging based on audience and budget A/B Testing & Experimentation Test creatives, copy, audiences,



and landing pages Scale winning campaigns quickly Budget Management Allocate and optimize budgets across platforms Ensure minimal wastage and maximum ROI Coordination Work closely with: ○ Pre-sales team → Lead quality feedback ○ Sales team → Conversion insights ○ Creative team → Ad creatives & videos KPIs (Very Important for Hiring Clarity)Cost Per Lead (CPL)Monthly Qualified Leads Conversion Rate (Lead → Site Visit / Sale)ROI / ROASLead Quality Score (from sales team) Required Skills3–4 years in performance marketing (real estate / interiors preferred)Robust hands-on experience in: ○ Meta Ads Manager ○ Google Ads Understanding of: ○ Funnels, attribution, pixel tracking ○ CRM integration (Zoho, Hub Spot, etc.)Data-driven thinking (not guesswork marketing)Ideal Candidate Profile: Someone who has handled ₹10 L+ monthly ad budgets Knows how to scale campaigns, not just run them Comfortable handling multi-city lead generation

📌 Performance Marketing (Chennai)
🏢 Tint tone and shade
📍 Chennai