Roles & Responsibilities

- Independently plan, build, and manage paid-search campaigns end-to-end for assigned accounts.
- Own daily and weekly optimisations: bids, budgets, negatives, search-term reviews, and structured A/B testing.
- Track and improve KPIs (CPL, CPA, ROAS, CTR, conversion rate); diagnose underperformance and act decisively.
- Implement and QA conversion tracking, UTMs, and tagging with the analytics team.
- Apply smart bidding and automation; test and adopt new platform features and betas.
- Build clear performance reports and dashboards, translating data into actionable insights.
- Present results and recommendations in client and internal reviews.
- Support and guide Executives on execution tasks and quality standards.




- Manage budget pacing and reconciliation for assigned accounts.
- Stay ahead of platform updates, industry trends, and competitor activity.

Qualifications

- 2.5 years of experience in paid search or performance marketing.
- Strong hands-on campaign management on Google Ads and Microsoft (Bing) Ads.
- Solid grasp of keyword planning, bidding strategies, and optimisation techniques.
- Proficiency in MS Excel, PowerPoint, and reporting tools.
- Google Ads / Microsoft Ads certifications preferred.
- Robust analytical, communication, and stakeholder-management skills.

📌 Sr. Specialist- Biddable Performance (Navi Mumbai)
🏢 LS Digital Group
📍 Navi Mumbai