- Experience in Web Analytics / Digital Analytics / Marketing Analytics / Data Analytics.
- Strong hands-on experience with Google Analytics 4 (GA4).
- Solid proficiency in SQL for data extraction and analysis.
- Experience creating dashboards and reports using one or more of:
- Looker Studio
- Tableau
- Power BI
- Similar BI/data visualization tools.
- Hands-on experience with A/B testing and experimentation.
- Understanding of fundamental statistics, including:
- Hypothesis testing
- Statistical significance
- Confidence intervals
- Correlation
- Basic regression concepts
- Strong analytical and problem-solving skills.
- Ability to identify trends and convert data findings into actionable recommendations.
- Strong communication skills with the ability to present insights to business and technical stakeholders.